January 2026 — Present
Reader & Moon
Business consultancy — Auckland, New Zealand
Reader & Moon was established to bring together the strands of work our professional team had been doing for years: strategic and commercial advice to founders, financial structuring, operating model design, and hands-on technology and delivery leadership. The practice today supports a portfolio of ventures — in several cases running the entire corporate function on their behalf — working as a long-term partner rather than a short-term supplier.
2022 — 2025
Innovay Limited
Co-Founder, then Chief Executive Officer
Our professional team co-founded Innovay Limited in 2022 and, from the end of 2023 until the end of 2025, held chief executive responsibility for the company. Innovay operates in the IT and telecommunications industry, delivering innovative custom software solutions across the IT, telecommunications and education sectors in New Zealand.
The chief executive role carried full accountability for the whole business: setting and defending the strategy, owning the profit-and-loss, building and leading the team, managing client and partner relationships, and making the difficult calls about where to invest and where to stop. Founding a company and then having to run it are two quite different educations, and we had both.
It remains the experience that most shapes how we advise. Sitting in that chair removes the comfortable distance between recommendation and consequence — you live with every decision, including the ones that do not work. It taught us what organisational change genuinely costs, how long it really takes, and why a plan that has not won over the people expected to deliver it is not yet a plan at all. Innovay continues as a Reader & Moon consultancy client today.
Since 2020
Enterprise transformation & delivery leadership
Major New Zealand organisations
In parallel, our professional team has led technology delivery, engineering leadership and operational transformation inside large New Zealand organisations — among them a leading telecommunications provider and a major national retail group — in complex, business-critical environments where failure is expensive and visible.
That work has centred on shifting organisations from reactive delivery towards strategic, product-led operating models: aligning investment, priorities and execution across business and technology functions; improving planning, governance and team effectiveness; and establishing scalable ways of working that strengthen organisational capability rather than adding process for its own sake. It is where we learned to translate strategy into practical outcomes at a scale most consultants only describe.
2019 — 2021
Earlier venture experience
Co-Founder, technology start-up
Before Innovay, our professional team co-founded an earlier Auckland technology venture — the first practical lesson in how much of a start-up’s survival depends on the unglamorous parts: structure, cash discipline, pricing and knowing which opportunities to decline. It is experience we now put directly to work for the founders we advise.
2011 — 2019
International engineering & customer leadership
Global telecommunications sector — Istanbul and Wellington
Our professional team’s career began in engineering and technical project management with a global telecommunications vendor and other operators, working with some of the sector’s largest strategic customers before relocating to New Zealand in 2016 to support the delivery of major customer programmes.
That period built the habit of proactive, data-driven service management and the ability to work across geographically distributed teams — and it left us with genuine technical depth. When we discuss your systems, your infrastructure or your delivery capability, we are not translating from a glossary.
